Google AdSense Earnings Calculator

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Finance

Estimate your Google AdSense earnings based on impressions, clicks, and click-through rates. This calculator helps content creators project monthly or yearly revenue from their websites, blogs, and YouTube channels using CPM and CPC metrics.

Formula

Monthly Earnings = (Impressions × CPM / 1000) + (Impressions × CTR% × CPC), adjusted for ~68% publisher share
  • CPM varies by region: US/UK $2-5+, India/SEA $0.50-1.50
  • CPM depends on content niche: finance/tech $5+, general content $1-2
  • Google takes ~32% commission; publishers receive ~68%
  • RPM = effective earning rate per 1,000 impressions

Tech Blog Monthly Earnings

Inputs
  • Monthly Page Impressions: 100000 impressions
  • Average CPM (Cost Per Mille) ($): 4 $
  • Click-Through Rate (%): 2.5 %
  • Average CPC (Cost Per Click) ($): 1 $

A tech blog with 100k monthly impressions, $4 CPM, 2.5% CTR, $1 CPC generates $400 + $2,500 = $2,900 gross, or ~$1,972 monthly after 68% share. Annual projection: ~$23,664.

Frequently asked questions

What's a realistic CPM for my niche?
Finance/tech: $3-8+, Business: $2-5, News: $1-3, Entertainment: $0.50-2, General content: $0.50-1.50. Regional factors also matter significantly.
Why does Google take 32%?
Google manages ad matching, fraud detection, payment processing, and network costs. It's their standard revenue share model across all AdSense publishers.
How can I improve my AdSense earnings?
Increase traffic (more impressions), target high-CPM niches (finance, tech), improve content quality to boost CTR, and optimize ad placements.